Tag Archives: iPhone 4

iPhone vs. Android: Which Phone Should You Choose?

Since 2007, Apple’s iPhone has dominated the cell phone market with its innovative and user-friendly design and style. AT&T is the service carrier that provides phone service to the iPhone, boosting sales a considerable amount and allowing AT&T to closely compete with Verizon and Sprint. Apple’s initial advertising campaign that introduced the iPhone first aired before the phone’s Jun 29th launch. Considering this was the only phone of its kind at the time, the campaign was extremely successful; the commercial was simple yet effective. With a black backdrop, it displayed only a person’s hand holding an iPhone, and visually illustrated how one would use the phone, its different capabilities such as email, web surfing, photo storage and how fast and easy it was to use. I remembered first seeing these commercials and reacting with awe, thinking to myself, “WOW! I have never seen anything like this. That is such a cool phone!”

The first day the iPhone went on sale, the advertising campaign’s outcome proved strong with thousands of people from across the country waiting patiently for hours outside of Apple stores to be one of the first people to purchase this new piece of innovative technology. Since 2007, Apple has sold several million iPhones worldwide and has released new, upgraded versions as well. The 3GS iPhone came out in 2009 and this year, the iPhone 4G was released.

The Android phone was introduced by Verizon in October of 2009 to compete with Apple’s iPhone. Google and Verizon collaborated to make a brand new phone, similar to the iPhone, with fast 3G network coverage in order for Verizon to compete with AT&T in the touch screen phone market. The Android, like the iPhone, is operated by a touch screen, internet accessible, email compatible and has thousands of different applications one can add to their phone.

The advertising campaign Verizon used was very sharp, bold and to the point. The Motorola “iDon’t, Droid Does” campaign directly attacks the iPhone by stating all of its flaws, and then points out that the “Droid Does” do all of these things.

Some of the phrases used in the “iDon’t” commercial are the following:

“iDon’t have a real keyboard”

“iDon’t run simultaneous apps”

“iDon’t customize”

“iDon’t run open development”

These are extremely strong allegations that Verizon boldly states in their commercials, and as a result, Verizon has won over many consumers over the past 11 months. In the first 74 days, 1.05 million Motorola Droids were sold, exceeding the iPhone’s initial release sales numbers when it first came out in 2007.

Another technique Verizon used to advertise the Android was institute the “Droid Does Times Square” campaign. People on the street were introduced to an interactive experience where a Droid was hooked up to the electronic billboards in Times Square, and by using the voice command feature, the Droid was able to control the huge billboards. This was extremely useful and productive; people became familiar with the new Verizon product and became excited for its release.

Verizon vs. AT&T

Before deciding on whether the Droid or iPhone is right for you, it is important to take into consideration which network provides the best coverage. Verizon Wireless has the best coverage in the United States, while AT&T has received constant complaints about dropped calls and lack of service in some areas. However, since AT&T uses a standard phone service, the iPhone can be used globally and not just domestically.

In 2007, AT&T had approximately 65 million wireless phone users where as today, it provides about 87 million people with wireless cell phone services. Verizon had 63.3 million users in 2007 and now has 92.8 million users, approximately six (6) million more than AT&T. (Cox, Network World) Verizon is the leader in the United States wireless phone market ahead of AT&T.

Now which phone will you choose? Will you pick the iPhone with the so-so AT&T service that has millions of different apps to choose from, or the Droid that is up and coming into the market and uses Verizon, which has the best coverage in the United States? Only time will tell which one of these companies will be the most successful in the long run, but the question is, which team will you play for?

Written by: Adriana Mirra

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iPhone 4 – Hit or Miss?

June 24th, 2010, a day to remember; a day where die-hard Italian football fans mouth-dropped at the total annihilation from the World Cup, a day where former vice president Al Gore was exposed to allegedly having an affair with Larry David’s ex-wife, but most importantly, a day where many tech-savvy individuals call-in sick or drop whatever they were doing for the day and herd over to the closest Apple store to see the launch of the new iPhone 4.

Apple re-vamped iPhone 4’s appearance with a more modern and straight-edge glass exterior with a stainless steel band that serves as an antenna system wrapped around the edges of the phone. So what’s new about the iPhone 4?

  • The camera has been upgraded to 5 megapixels with a digital zoom ability so you wouldn’t have to awkwardly stick your phone so close to the object in order to shoot it
  • It has an additional front-facing camera that enables it’s users to use the video call app, FaceTime, to video chat with others, or encourage more better-quality profile pictures to post on your facebook, twitter or myspace profile
  • A grouping function for your apps that allows you to sort your apps by categories so that you wouldn’t have waste 10 minutes scrolling through 20 pages looking for the Paper Toss app when you’re on a 30 minute break
  • Higher resolution screen that allows you to see everything in high definition and can help you become more attentive to details
  • The background of the main menu will no longer a bland black; the wallpaper you choose for the opening screen will also be the background of the main menu as well
  • Lastly, it has a new multi-tasking function that allows users to play third party apps, like the Pandora app, in the background while you work on other things and allows you to switch between apps quickly

The iPhone 4, however, doesn’t come without its flaws…there have been numerous complaints that the wireless and network connections are disrupted and sometimes it even fails to receive any signal when you hold the phone a certain way, the multi-tasking function doesn’t apply for all apps (a sad news for the youtube app, which means you can’t listen to Dave Chappelle’s act while updating facebook or sending out an email), and also the FaceTime app is only on WiFi and can only be used with other iPhone 4 users (so if your friend doesn’t have an iPhone 4…looks like you’re still stuck with voice calling). Another upsetting issue comes with the accessories for the iPhone 4; after knowing that this is a highly-anticipated product, suppliers of the protective covers should know to stock up so that iPhone 4 users can protect their shiny new toy from scratches. But after two (2) days of countless searching at different electronics stores and at the Apple stores, I have reached a conclusion that users who unfortunately didn’t purchase a cover on the first day that the phone was released or don’t want to pay for the over-priced product (at $30.00!), would have to resort to either bubble-wrapping the iPhone 4 or painfully hope that they wouldn’t drop or scratch the phone for the next couple of weeks.

 

So what do the associates at Nickerson PR think about the iPhone 4? Would they wait or buy it now?

Rachel Licciardi: “I really like the new design a lot better than the other generations of the iPhone, the interface is great and the display looks a lot better (on my iPhone 3GS).” – Wait

Michelle Babai: “I love the sleek look, it’s going to attract a lot of new customers.” – Wait

Venisse Wu: “It looks okay…I don’t like how it’s very blocky, it looks like it’s going to slip off my hands really easily, but other than that, I love the new iOS 4 software they put into it.” – Wait

Monica Mercer: “I’m excited for the video aspect of the new phone, but I am going to wait until the price drop.” – Wait

  

 

Written by Venisse Wu