The New and Improved Fashion Week

Fashionistas all over are gearing up for one of the biggest events in the world of fashion- New York Fashion Week.

Next week’s runway shows will showcase many prominent designers’ Spring 2011 collections. This debut leaves people speculating… what crazy new trend will have you running for the nearest mall so you can look chic and stylish come Spring? Some of the designers featured include Christian Sirano (former winner of Project Runway), Nicole Miller, Diane von Furstenburg, Betsey Johnson, Michael Kors, Ralph Lauren and Calvin Klein. While all of these designers will surely present innovative and provocative fashions, it will not be the only new and improved aspect of this famous event.

Taking a hint from the designers they feature, Fashion Week is revolutionizing their organization and event management. In previous shows, members of the media and guests received hard copy invitations, RSVPed via phone or email and on the day of the show, would wait in horrendously long lines for staff to manually check them in. The process was extremely inefficient due to the magnitude of the event and the limitations of these methods. This year however, NYC-based technology consulting firm Control Group was contracted to digitally enhance the organization of New York Fashion Week.

Launched on August 23, the new website upgrades the press registration and credentialing system to streamline the check-in process. A recent press release states that the new website “grants the ability to electronically send invitations to personal guest lists synced with the event’s registration and credentialing system and enables them to receive and manage RSVPs in real time, access an interactive guest seating program using click of the button tools, automate the distribution of seating assignments and expedite check-in onsite through computerized hardware.” Read more here.

New technology is being utilized the day of show as well. Instead of waiting in a long line to receive your seating assignment, guests will be able to print their assignment at home and walk straight to their seats upon arrival. Additionally, in order to expedite media check-in, reporters and photographers will be able to quickly check in via self-service kiosks.

Vice President of Strategy at Control Group, Lisa O’Neil, states, “These new technology systems will transform the experience of virtually everyone connected to this event. Designers, PR agencies, the media and event attendees will notice greatly improved services, an improved online experience and better, faster information delivery all around.” Read more here.

In today’s society we are all about efficiency and making our lives easier; this technology will prove to be revolutionary and essential for all future Fashion Week events. If attending a fashion show becomes more of a hassle than a pleasure, guests might be deterred from coming in the future…no matter how amazing the fashion might be. By increasing efficiency, there is no doubt that Mercedes Benz Fashion Week will increase its attendance and popularity.

These improvements will surely allow next week’s runway shows to go off without a hitch, so start your countdowns ladies…

Written by: Caitlin McDonough

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