TS2, BBJ Collaboration

From July 13th to July 15th, the Boston Convention and Exhibition Center will be the host of this year’s Total Solutions Marketing tradeshow, TS2 2010, and in turn, be packed with professionals looking for the BEST new and effective marketing strategies. The event promises over 40 high-level education sessions, more than 100 exhibiting companies and over 1,000 attendees! Additionally, Nickerson PR was able to negotiate a partnership between TS2 and the Boston Business Journal to ensure that this event reaches as many people as possible.

The BBJ is utilizing their extensive subscriber database to promote this tradeshow to all of its customers. For example, the daily morning newsletter, the “BBJ Morning Round-Up,” is currently featuring a TS2 email banner. Also, starting six (6) weeks before the tradeshow, the BBJ will feature a quarter-page ad on TS2 in each of its weekly issues. Lastly, the Publisher of the Boston Business Journal, Chris McIntosh, distributed a special “Letter from the Publisher” to all BBJ email subscribers.

To gain even MORE exposure for the tradeshow, the BBJ is offering a special VIP promo-code for a one-day pass to the event at the low price of just $99. Readers that take advantage of this offer will also be eligible for one (1) of 25 complimentary annual subscriptions to the BBJ! This promo-code not only benefits TS2 by increasing awareness of the tradeshow, but it will also entice more BBJ readers to attend due to the discounted ticket price – just another perk to being a BBJ subscriber!!

In return, TS2 2010 is acknowledging the Boston Business Journal as a media partner online, in print and on-site with all other media partners. The BBJ will also be sponsoring one of the conference’s educational sessions: “From Trendy to Traditional – The Right Marketing Mix for You.”

TS2 2010 wants to give all attendees the AHA! marketing moment they’ve been waiting for! After working with Nickerson PR and the Boston Business Journal, TS2 should have no problem accomplishing this goal!

For more information on TS2 2010, click on the following link:


To Register:


Written by Rachel Licciardi and Allyson Quinby

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